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Lausanne, Switzerland – November 7, 2024 – Picterra, a leading provider of GeoAI solutions, today announces the launch of Picterra Tracer, a new, all-in-one product designed to simplify and enhance the process of creating, validating, analyzing, and monitoring land plots and boundaries using geospatial imagery. This versatile product is aimed at producers, operators, and traders involved in the supply chain of soft commodities and forestry, where compliance with environmental regulations and sustainability reporting is critical. Picterra Tracer provides a visually appealing geographic interface to trace commodities to their plots.
Developed with flexibility and efficiency in mind, Picterra Tracer addresses various use cases. It helps organizations comply with regulations like the European Union Deforestation Regulation (EUDR), validate carbon credit claims, and perform complex environmental monitoring. Picterra Tracer works with satellite, drone, or aerial imagery, leveraging open-source layers globally through Google Earth Engine and at a regional scale (issued by national institutes or recognized mapping bodies) so users can analyze plots accurately and confidently.
Picterra Tracer offers a full suite of features designed to support the entire workflow of managing and analyzing land plots. These features include:
Picterra Tracer is designed for easy integration into existing systems and workflows, with a modular API structure that aligns with a range of traceability and ERP ecosystems. Recently announced, the Traceability Open Connect initiative led by Tilkal is one such example, offering a trusted, interoperable ecosystem that promotes secure, bidirectional data exchange across various traceability solutions. Picterra Tracer’s API integrates its geospatial analysis capabilities into this network, supporting companies in achieving robust compliance and transparency.
The modular API approach allows customers to selectively deploy Picterra Tracer’s functionalities and build customized solutions that meet their specific traceability, compliance, and operational needs. This could include advanced deforestation analysis and further API components, such as data ingestion, correction, and reporting, which will provide additional flexibility and value across multiple traceability environments.
While Picterra Tracer is designed to address the urgent needs of companies facing EUDR compliance and sustainability goals, its capabilities extend far beyond these regulations. The product is well-suited for industries involved in biodiversity monitoring, regenerative agriculture, and carbon offset management, making it a key solution for environmental monitoring and sustainability verification across sectors.
In particular, Picterra Tracer has been developed with the unique challenges of different commodities in mind, including but not limited to cocoa, coffee, soy, palm oil, wood, cattle, and rubber.
The product’s versatility is enhanced by its ability to handle large volumes of data, including millions of plot files and polygons. These are automatically checked, corrected, and processed for seamless integration with compliance systems, such as the EUDR Information System.
At Picterra, we’re committed to building a robust partner ecosystem that connects complementary solution providers to cover all aspects of EUDR compliance. This collective of pioneering partners, aimed at forming a one-stop shop for customers, includes specialists in supply chain monitoring, farm management, certification, and ERP. By joining forces with these experts, we create a comprehensive ecosystem that enhances our offering and benefits everyone. We invite partners to join us as we build the ultimate collective for streamlined EUDR compliance.
While Picterra Tracer delivers robust technical capabilities, it is designed with ease of use in mind, especially for users who are not GIS experts. Sustainability teams and compliance officers, who often have little to no technical geospatial experience, can use the product to manage their data and generate due diligence reports without requiring deep technical knowledge. This combination of accessibility and powerful functionality makes Picterra Tracer an invaluable tool for compliance, sustainability, and supply chain transparency professionals.
Picterra Tracer is available for demonstrations and pre-orders starting today, with full deployment scheduled for early 2025. As Picterra Tracer evolves, additional functionality will be introduced to support customer workflows and integration needs further.
A special GeoAI Bytes session (LinkedIn / YouTube) was held on Monday, 18th November, at 10:00 ET / 16:00 CET for those interested to learn more about Picterra Tracer and see it in action live!
To learn more, download our 3-page PDF guide.
Picterra, a leading Swiss GeoAI company, unlocks a greater understanding of the physical world with insights from satellite, drone, and aerial imagery. Picterra brings innovative, impactful, and accessible GeoAI technology to every enterprise. Picterra has worked with over 100 global organizations to solve some of the world’s most complex challenges.
For more information, visit www.picterra.ai or contact@picterra.ai.
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